A Malaysian nation brand: the dissemination of it by Radio Malaya via the song Tanah Pusaka

A Malaysian nation brand: the dissemination of it by Radio Malaya via the song Tanah Pusaka

A ‘nation branding’ project disseminates the reputation of a country, just as a company’s or product’s brand image is created through advertising and branding. This reputation has a profound impact on a country’s image and the way it is perceived. Increasingly countries are reinventing themselves an...

Full description

Bibliographic Details
Main Author: Shazlin Amir Hamzah
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2019
Online Access:http://journalarticle.ukm.my/13170/
http://journalarticle.ukm.my/13170/1/30842-98933-1-PB.pdf

Similar Items

Similar Items