Professional ethics in commercializing blogs as a potential public relations tool

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Professional ethics in commercializing blogs as a potential public relations tool

The research aims to find out whether the responses of bloggers and public relations practitioners have any implication for the practice of public relations, and, whether blogging is an ethical tool to the public relations industry. This research studies the extent of the blogola (paid-post) practic...

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Bibliographic Details
Main Authors:	Mohd Helmi Abd Rahim, Huzooree, Priya Darsanee Mahadavesingh
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2018
Online Access:	http://journalarticle.ukm.my/13126/ http://journalarticle.ukm.my/13126/1/28004-85497-1-PB.pdf

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