Public relations communication behavior through a local-wisdom approach: the findings of public relations components via ethnography as methodology

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Public relations communication behavior through a local-wisdom approach: the findings of public relations components via ethnography as methodology

There is a correlation between the concept of public relations with the cultural activities of Jakhu Suku. The relationship is built through the behavior of Jakhu Suku communications in the tradition of giving a title that always emphasises the planning and evaluation stage. This is what lies behind...

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Bibliographic Details
Main Authors:	Hidayat, Dasrun, Kuswarno, Engkus, Zubair, Feliza, Hafiar, Hanny
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2018
Online Access:	http://journalarticle.ukm.my/13104/ http://journalarticle.ukm.my/13104/1/19092-85435-1-PB.pdf

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