Food choice motives, overall attitudes and
purchase intentions towards fresh fabricated
beef at Kuala Terengganu

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Food choice motives, overall attitudes and purchase intentions towards fresh fabricated beef at Kuala Terengganu

Fabricated beef was known as a famous ingredient among the community in Kuala Terengganu and there was a few characteristic were chosen when purchasing it. This research is aimed to study consumersâ€™ food choice motives, overall attitude and purchase intention toward fabricating beef meat. The co...

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Bibliographic Details
Main Authors:	Tuan Zainazor Tuan Chilek, Siti Norashikin, Fisal Ahmad, Rahijan Abdul Wahab
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2017
Online Access:	http://journalarticle.ukm.my/12370/ http://journalarticle.ukm.my/12370/1/46_03_18.pdf

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