QR Code

An exploration on the process of brand identity building in the context of Malaysian cafe

Identity is vital when communication takes place. Thus, building a strong brand identity has become a prime marketing concern for many business owners. In previous years, the focus was on the communication between the organisation and the customers. This study extended previous research by focusi...

Full description

Bibliographic Details
Main Authors:	Sabrina Mohd Rashid, Cohen, David, Ghose, Kamal
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2018
Online Access:	http://journalarticle.ukm.my/12245/ http://journalarticle.ukm.my/12245/1/26128-78656-1-PB.pdf

Similar Items

An exploration on the process of brand identity building in the context of Malaysian cafe
by: Mohd Rashid, Sabrina, et al.
Published: (2018)

Brand identity: Be original, be creative
by: Mohd Rashid, Sabrina, et al.
Published: (2015)

Hipster foods and cafes : framing cohesion and identity
by: Kartini Aboo Talib @ Khalid,, et al.
Published: (2021)

Research of corporate identity of modern cafe outlets in Malaysia
by: Ng, Mei Leng,
Published: (2005)

Social identity analysis the Buttonscarves community in building brand loyalty
by: Nurul Mustaqimmah,, et al.
Published: (2024)

The Antecedents and Outcomes of Brand Love in Malaysian Context
by: Chin, Shih Yuan
Published: (2013)

Consumers’ perspective and perception of Malaysian cafe
by: Khor, Sujian
Published: (2017)

The effects of gender advertising on brand image: the Malaysian context
by: Mohd. Helmi Abd. Rahim,, et al.
Published: (2011)

Co-creating corporate brand identity with online brand communities: stakeholder and process-oriented perspectives
by: Essamri, Azzouz
Published: (2019)

To What Extent is the Consumption of the Brand MyProtein linked to Male Identity within the University of Nottingham Context?
by: Sinanovic, Melissa
Published: (2017)

Belle Vie' Café (Café) / Athirah Abdul Aziz ... [et al.]
by: Athirah, Abdul Aziz, et al.
Published: (2019)

Design and development of an automated café system
by: Khan, Md. Raisuddin, et al.
Published: (2011)

Challenges of branding among public and private universities: the Malaysian context
by: Shabu, Shahrul Fhaizal, et al.
Published: (2015)

Malaysian consumer preferences of hypermarkets in the context of global and local brands
by: Laraib, Senia
Published: (2019)

Building Lenggong World Heritage site brand identity: Assessing core values of local community
by: Md Noor, Shuhaida, et al.
Published: (2013)

The Effects of Organisational Contexts on Managers' Work Identities and How Identity Work Influences Decision Making Process
by: Gencel, Melis
Published: (2017)

Last Chance Cafe
by: Byrski, Liz
Published: (2011)

Constructing a brand identity scale for higher education institutions
by: Goi, M.T., et al.
Published: (2014)

Cyber cafe management system
by: Mohd Khazro'ie, Jaafar
Published: (2010)

Exploring the identity and 'sense of identity' of organisations
by: Van Tonder, Christian Louis
Published: (2006)

Exploring Destination Brand Identity Of Lenggong Valley World Heritage Site From The Perspective Of Local Community
by: Musa, Norfardilawati
Published: (2022)

Exploring Destination Brand Identity Of Lenggong Valley World Heritage Site From The Perspective Of Local Community
by: Musa, Norfardilawati
Published: (2022)

Title: Impact of brand experience on brand love and brand loyalty --in an empirical context of the gaming industry
by: YANG, Z.
Published: (2020)

Sister’s Cafe / Amanda Diasip
by: Amanda, Diasip
Published: (2020)

Cyber cafe management system
by: Mohammad Nur Taufiq, Ibrahim
Published: (2014)

Interior Luxury at the Cafe Australia
by: Condello, Annette
Published: (2011)

The relationship between Brand Identity Planning model and Brand Equity model of local denim brands in Pakistan
by: Karim, Muhammad Ahsan
Published: (2011)

Development of a Conceptual Framework for the Study of Building Maintenance Operation Processes in the Context of Facility Management
by: Lee, H., et al.
Published: (2008)

Trying out new cafes in town: Assessing the impact of café’s physical environment on visit intention
by: Chong, Daniel Ka Leong *
Published: (2018)

Green outdoor cafe L'apprenti
by: Hussein, Mohd Kher, et al.
Published: (2013)

Ethnography of an informal community mental health service: exploring the place, people and participation at The Dragon Café
by: Bardi, Josephine N.
Published: (2021)

Chronotopes and timespace contexts: academic identity work revealed in narrative fiction
by: Pick, David, et al.
Published: (2015)

Co-creating corporate brand identity with online brand communities: a managerial perspective
by: Essamri, A., et al.
Published: (2018)

Building Strong Brands in Retailing
by: Woodside, Arch, et al.
Published: (2007)

Study On Consumer Behaviour: What Motivates Malaysian To Patronize International Franchise Coffee Shop (International Cafe) Than Local Coffee Shop (Local Cafe)
by: Yeoh, Soo Leng
Published: (2006)

A critical exploration of the school context for young adolescents completing primary education
by: Stumpers, S., et al.
Published: (2005)

The Globalisation of Football: Fans as Consumers, Brand Loyalty and Identity
by: Bennett, Philip
Published: (2008)

Identity brand avoidance: How is it manifested in social media?
by: CHAN KAO CHUNG, Cindy
Published: (2011)

The brand identity impact of barbershop / Nur Syazwani Azlan
by: Azlan, Nur Syazwani
Published: (2015)

The intersection of self and social identity in heritage brand destination
by: Norfardilawati Musa,, et al.
Published: (2020)