Conceptualising luxury residential property for marketing

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Conceptualising luxury residential property for marketing

Today, the luxury residential property segment in Malaysia has experienced product development in an exponential rate, causing the segment to encompass more than just exclusivity, fancy address and facilities. For purchasers, the luxury concept has moved beyond the physical product. As such, it is...

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Bibliographic Details
Main Authors:	Amy Chuon, Hasniyati Hamzah, Abdul Ghani Sarip
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2017
Online Access:	http://journalarticle.ukm.my/11894/ http://journalarticle.ukm.my/11894/1/17856-51666-1-PB.pdf

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