Visual assessment on product label design criteria through eye tracking

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Visual assessment on product label design criteria through eye tracking

Product label is a printed product information displayed on the product packaging. The product label designs are the combination of text and image elements. The process of designing a product label is complicated as there are various types of text and images involved. Product label designs that are...

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Bibliographic Details
Main Authors:	Mohd Hafiz Faizal Mohamad Kamil, Azizah Jaafar
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2017
Online Access:	http://journalarticle.ukm.my/11844/ http://journalarticle.ukm.my/11844/1/17302-54958-1-PB.pdf

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