Social networking site adoption in Malaysia and Indonesia

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Social networking site adoption in Malaysia and Indonesia

This study employed the Model of Technology Preference (MTP) to investigate the antecedents of behaviour intention to adopt Social Networking Site (SNS) for communication after considering individual’s preference factor. This study used quantitative approach where surveys were conducted in Malaysia...

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Bibliographic Details
Main Authors:	Noor Ismawati Jaafar, Bobby Darmawan, Mohd Yahya Mohamed Ariffin
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2018
Online Access:	http://journalarticle.ukm.my/11732/ http://journalarticle.ukm.my/11732/1/19060-71665-1-PB.pdf

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