The relationship components of communication competence in the direct selling process in Malaysia

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The relationship components of communication competence in the direct selling process in Malaysia

The key purpose of this paper is to explore the nature of communication competence in the direct selling context by investigating the case of direct sellers in Malaysia. The growth in direct selling worldwide has a large influence in Malaysia. In 2016, more than 3.9 million people were involved as d...

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Bibliographic Details
Main Author:	Nuredayu Omar
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2018
Online Access:	http://journalarticle.ukm.my/11728/ http://journalarticle.ukm.my/11728/1/24426-71676-1-PB.pdf

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