Perceived usefulness, perceived ease of use, perceived mutual relationship, perceived interactivity as determinants of social media use among pr practitioners

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Perceived usefulness, perceived ease of use, perceived mutual relationship, perceived interactivity as determinants of social media use among pr practitioners

Social media diffusion has accentuated the practice of public relations across the globe. Studies established the social media’s impact in the promotion of mutual relationships between organizations and publics. However, most of these studies were focused on examining how organizations utilized soci...

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Bibliographic Details
Main Authors:	El-kasim, Mukhtar, Syed Arabi Idid
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2016
Online Access:	http://journalarticle.ukm.my/11450/ http://journalarticle.ukm.my/11450/1/14512-40000-1-SM.pdf

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