The effectiveness of 3D hologram as a new advertising medium in Klang Valley, Malaysia

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The effectiveness of 3D hologram as a new advertising medium in Klang Valley, Malaysia

Marketing communications is currently experiencing a period of major change. One of the biggest factors is a response from the current needs and high demands to replace the traditional media methods used. These changes have been impacted to the marketing communications. Since 1999 (Barnes, 1999)...

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Bibliographic Details
Main Authors:	Mohd Khairulnizam Ramlie, Mohd Khairul Azahari Abdul Rani, Mazia Udang, Ahmad Sofiyuddin Shuib
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2016
Online Access:	http://journalarticle.ukm.my/11448/ http://journalarticle.ukm.my/11448/1/14455-39848-1-SM.pdf

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