The impact of Petronas Independence Day TV Commercials among teenagers

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The impact of Petronas Independence Day TV Commercials among teenagers

Advertisements through the use of electronic media such as TV ads are a particularly effective communications tools to convey more effective services to the community. The objective of this research is to examine the Petronas Independence Day TV Commercials as Public Service Announcements (PSA) i...

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Bibliographic Details
Main Authors:	Nur Akma Halili, Md Nagib Padil, Mohd Khairul Azahari Abd Rani, Khairul Anuar Ibrahim
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2016
Online Access:	http://journalarticle.ukm.my/11447/ http://journalarticle.ukm.my/11447/1/14454-39846-1-SM.pdf

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