The impact of Petronas Independence Day TV Commercials among teenagers
Advertisements through the use of electronic media such as TV ads are a particularly effective communications tools to convey more effective services to the community. The objective of this research is to examine the Petronas Independence Day TV Commercials as Public Service Announcements (PSA) i...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2016
|
| Online Access: | http://journalarticle.ukm.my/11447/ http://journalarticle.ukm.my/11447/1/14454-39846-1-SM.pdf |
| _version_ | 1848812729648807936 |
|---|---|
| author | Nur Akma Halili, Md Nagib Padil, Mohd Khairul Azahari Abd Rani, Khairul Anuar Ibrahim, |
| author_facet | Nur Akma Halili, Md Nagib Padil, Mohd Khairul Azahari Abd Rani, Khairul Anuar Ibrahim, |
| author_sort | Nur Akma Halili, |
| building | UKM Institutional Repository |
| collection | Online Access |
| description | Advertisements through the use of electronic media such as TV ads are a particularly
effective communications tools to convey more effective services to the community. The
objective of this research is to examine the Petronas Independence Day TV Commercials as
Public Service Announcements (PSA) in creating awareness and self-esteem among teenager.
Self-esteem among the society is developed with the availability of effective advertisements
through the messages and the values embedded in it. Advertisement is a form of
communication that is effective in spreading the reflection of the identity, the culture and the
society of Malaysia. Meanwhile, TV ads or TV Commercial is the best medium to convey,
persuade and can communicate with audience in term of people moral value, human’s
lifestyle, attitude, behaviour, culture and etc. |
| first_indexed | 2025-11-15T00:06:56Z |
| format | Article |
| id | oai:generic.eprints.org:11447 |
| institution | Universiti Kebangasaan Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T00:06:56Z |
| publishDate | 2016 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:generic.eprints.org:114472018-03-10T01:42:21Z http://journalarticle.ukm.my/11447/ The impact of Petronas Independence Day TV Commercials among teenagers Nur Akma Halili, Md Nagib Padil, Mohd Khairul Azahari Abd Rani, Khairul Anuar Ibrahim, Advertisements through the use of electronic media such as TV ads are a particularly effective communications tools to convey more effective services to the community. The objective of this research is to examine the Petronas Independence Day TV Commercials as Public Service Announcements (PSA) in creating awareness and self-esteem among teenager. Self-esteem among the society is developed with the availability of effective advertisements through the messages and the values embedded in it. Advertisement is a form of communication that is effective in spreading the reflection of the identity, the culture and the society of Malaysia. Meanwhile, TV ads or TV Commercial is the best medium to convey, persuade and can communicate with audience in term of people moral value, human’s lifestyle, attitude, behaviour, culture and etc. Penerbit Universiti Kebangsaan Malaysia 2016 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/11447/1/14454-39846-1-SM.pdf Nur Akma Halili, and Md Nagib Padil, and Mohd Khairul Azahari Abd Rani, and Khairul Anuar Ibrahim, (2016) The impact of Petronas Independence Day TV Commercials among teenagers. e-BANGI: Jurnal Sains Sosial dan Kemanusiaan, 11 (1). pp. 243-258. ISSN 1823-884X http://ejournal.ukm.my/ebangi/issue/view/809 |
| spellingShingle | Nur Akma Halili, Md Nagib Padil, Mohd Khairul Azahari Abd Rani, Khairul Anuar Ibrahim, The impact of Petronas Independence Day TV Commercials among teenagers |
| title | The impact of Petronas Independence Day TV Commercials among teenagers |
| title_full | The impact of Petronas Independence Day TV Commercials among teenagers |
| title_fullStr | The impact of Petronas Independence Day TV Commercials among teenagers |
| title_full_unstemmed | The impact of Petronas Independence Day TV Commercials among teenagers |
| title_short | The impact of Petronas Independence Day TV Commercials among teenagers |
| title_sort | impact of petronas independence day tv commercials among teenagers |
| url | http://journalarticle.ukm.my/11447/ http://journalarticle.ukm.my/11447/ http://journalarticle.ukm.my/11447/1/14454-39846-1-SM.pdf |