An integrated model to measure Organization-Public Relationship (O-PR) and reputation practises in Malaysian universities

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An integrated model to measure Organization-Public Relationship (O-PR) and reputation practises in Malaysian universities

Public relations are seen as an important part of an organization in helping to bridge the gap with its public so that rapport can be established. Previous researches show that the practises of trust, commitment, community involvement, openness, and customer satisfaction are attributes of Organizati...

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Bibliographic Details
Main Authors:	Rosli Mohammed, Mohd. Nor Sharipudin
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2017
Online Access:	http://journalarticle.ukm.my/11421/ http://journalarticle.ukm.my/11421/1/20890-59710-3-PB.pdf

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