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Corporate identity management and employee brand support: enhancing marketisation in higher education sector

Marketing literature has recognized Corporate Identity Management (CIM) in higher education sector as an important area of research. Moreover, current research trend within the continuum of CIM has indicated some ambiguities surrounding corporate identity in higher education. In fact, there is pauci...

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Bibliographic Details
Main Authors:	Bahtiar Mohamad, Ahmed Rageh Ismail, Rosmiza Bidin
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2017
Online Access:	http://journalarticle.ukm.my/11420/ http://journalarticle.ukm.my/11420/1/20888-59705-3-PB.pdf

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