Electronic Word of Mouth (eWOM) on restaurants in Sarawak

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Electronic Word of Mouth (eWOM) on restaurants in Sarawak

Competitiveness in food service industry and the introduction of social media have created a challenge in restaurant industry. This is because restaurant operators need to adapt to the new trend of electronic communication technology which may give great impact to their companies. The purpose of t...

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Bibliographic Details
Main Authors:	Tan, Chin Choo, Jamil B., Aryty A., Adrian Daud
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2016
Online Access:	http://journalarticle.ukm.my/11401/ http://journalarticle.ukm.my/11401/1/16241-45536-1-PB.pdf

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