Nostalgic advertisements in multicultural Malaysia:
a multimodal analysis

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Nostalgic advertisements in multicultural Malaysia: a multimodal analysis

Advertisements that feature nostalgia as a theme have been highly successful in their ability to evoke an emotional reaction in consumers thus connecting them to the brand and product being advertised. Nostalgic advertisements are memorable as they prompt consumers to draw from their own past experi...

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Bibliographic Details
Main Authors:	Melissa Shamini Periasamy, Ganakumaran Subramaniam, Gruba, Paul
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2017
Online Access:	http://journalarticle.ukm.my/11230/ http://journalarticle.ukm.my/11230/1/13968-51468-2-PB.pdf

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