Understanding students compulsive buying of apparel: an empirical study

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Understanding students compulsive buying of apparel: an empirical study

Most compulsive buyers tend to be highly interested in fashion as well as their physical appearance and attractiveness. This study aims to investigate the impact of depression, materialism, excessive internet usage on compulsive buying behaviour among university students in buying apparels. A tota...

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Bibliographic Details
Main Authors:	Nor Asiah Omar, Che Aniza Che Wel, Syed Shah Alam, Muhamad Azrin Nazri
Format:	Article
Language:	English
Published:	Pusat Pembangunan Mahasiswa dan Perhubungan Alumni, Universiti Kebangsaan Malaysia 2015
Online Access:	http://journalarticle.ukm.my/10875/ http://journalarticle.ukm.my/10875/1/NOR-ASIAH-OMAR.pdf

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