What are the attractiveness aspects that influence customer loyalty to homestays? A study in Taiwan

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What are the attractiveness aspects that influence customer loyalty to homestays? A study in Taiwan

The purpose of this study is to investigate the direct relationship between perceived attractiveness aspects and customer loyalty. The perceived attractiveness aspects are operationalized into five dimensions, namely surroundings of the building and features; service quality; homestay facilities; ho...

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Bibliographic Details
Main Authors:	Toh, Steven Teong-Jin, Tan, Cheng Ling, Yeo, Sook Fern
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2016
Online Access:	http://journalarticle.ukm.my/10834/ http://journalarticle.ukm.my/10834/1/12155-48615-1-PB.pdf

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