What are the attractiveness aspects that influence customer loyalty to homestays? A study in Taiwan
The purpose of this study is to investigate the direct relationship between perceived attractiveness aspects and customer loyalty. The perceived attractiveness aspects are operationalized into five dimensions, namely surroundings of the building and features; service quality; homestay facilities; ho...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Penerbit Universiti Kebangsaan Malaysia
2016
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| Online Access: | http://journalarticle.ukm.my/10834/ http://journalarticle.ukm.my/10834/1/12155-48615-1-PB.pdf |
| _version_ | 1848812525741670400 |
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| author | Toh, Steven Teong-Jin Tan, Cheng Ling Yeo, Sook Fern |
| author_facet | Toh, Steven Teong-Jin Tan, Cheng Ling Yeo, Sook Fern |
| author_sort | Toh, Steven Teong-Jin |
| building | UKM Institutional Repository |
| collection | Online Access |
| description | The purpose of this study is to investigate the direct relationship between perceived attractiveness aspects and customer loyalty. The perceived attractiveness aspects are operationalized into five dimensions, namely surroundings of the building and features; service quality; homestay facilities; homestay operation and management; and homestay geist and community co-prosperity. The hypotheses are postulated and tested using a sample of 566respondents that were homestay customers in Taiwan The data used in this study was collected via self-administered questionnaires The study employs the structural equation modeling (SEM) technique to test the validity of the proposed hypotheses via Smart-PLS software. The results show that only four out of five sub-hypotheses are supported. The conclusion of this study provides theoretical implications and practical implications, as well as suggestions for future studies either in Malaysia or Taiwan. |
| first_indexed | 2025-11-15T00:03:41Z |
| format | Article |
| id | oai:generic.eprints.org:10834 |
| institution | Universiti Kebangasaan Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T00:03:41Z |
| publishDate | 2016 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:generic.eprints.org:108342017-10-11T08:06:45Z http://journalarticle.ukm.my/10834/ What are the attractiveness aspects that influence customer loyalty to homestays? A study in Taiwan Toh, Steven Teong-Jin Tan, Cheng Ling Yeo, Sook Fern The purpose of this study is to investigate the direct relationship between perceived attractiveness aspects and customer loyalty. The perceived attractiveness aspects are operationalized into five dimensions, namely surroundings of the building and features; service quality; homestay facilities; homestay operation and management; and homestay geist and community co-prosperity. The hypotheses are postulated and tested using a sample of 566respondents that were homestay customers in Taiwan The data used in this study was collected via self-administered questionnaires The study employs the structural equation modeling (SEM) technique to test the validity of the proposed hypotheses via Smart-PLS software. The results show that only four out of five sub-hypotheses are supported. The conclusion of this study provides theoretical implications and practical implications, as well as suggestions for future studies either in Malaysia or Taiwan. Penerbit Universiti Kebangsaan Malaysia 2016 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/10834/1/12155-48615-1-PB.pdf Toh, Steven Teong-Jin and Tan, Cheng Ling and Yeo, Sook Fern (2016) What are the attractiveness aspects that influence customer loyalty to homestays? A study in Taiwan. Jurnal Pengurusan, 48 . pp. 201-217. ISSN 0127-2713 http://ejournal.ukm.my/pengurusan/issue/view/883 |
| spellingShingle | Toh, Steven Teong-Jin Tan, Cheng Ling Yeo, Sook Fern What are the attractiveness aspects that influence customer loyalty to homestays? A study in Taiwan |
| title | What are the attractiveness aspects that influence customer loyalty to homestays? A study in Taiwan |
| title_full | What are the attractiveness aspects that influence customer loyalty to homestays? A study in Taiwan |
| title_fullStr | What are the attractiveness aspects that influence customer loyalty to homestays? A study in Taiwan |
| title_full_unstemmed | What are the attractiveness aspects that influence customer loyalty to homestays? A study in Taiwan |
| title_short | What are the attractiveness aspects that influence customer loyalty to homestays? A study in Taiwan |
| title_sort | what are the attractiveness aspects that influence customer loyalty to homestays? a study in taiwan |
| url | http://journalarticle.ukm.my/10834/ http://journalarticle.ukm.my/10834/ http://journalarticle.ukm.my/10834/1/12155-48615-1-PB.pdf |