The role of relationship marketing in Small and Medium Enterprises (SMEs)

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The role of relationship marketing in Small and Medium Enterprises (SMEs)

This study examines the role of relationship marketing on Small and Medium Enterprises (SMEs) in Indonesia. Relationship marketing is a concept in marketing management aimed at maintaining long-term relationships with customers. Meanwhile, SMEs occupy a crucial role in sustaining the economy of Indo...

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Bibliographic Details
Main Author:	Handriana, Tanti
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2016
Online Access:	http://journalarticle.ukm.my/10829/ http://journalarticle.ukm.my/10829/1/12722-48610-1-PB.pdf

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