Muslim consumers’ attitudes toward the advertisement of
non-certified coffee shops

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Muslim consumers’ attitudes toward the advertisement of non-certified coffee shops

In Malaysia, the Halal logo and certification has a significant religious cue that might peripherally generate a favourable attitude towards advertisement among Muslims. Prior findings have stated that Islamic religious symbol influenced Muslim consumers’ favourable attitude towards the advertising....

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Bibliographic Details
Main Authors:	Shaizatulaqma Kamalul Ariffin, Khairul Anuar Mohammad Shah, Ishak Ismail
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2016
Online Access:	http://journalarticle.ukm.my/10827/ http://journalarticle.ukm.my/10827/1/12482-48608-1-PB.pdf

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