Green advertising appeal and consumer purchase intention

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Green advertising appeal and consumer purchase intention

This study investigates the influences of various types of green message (self-benefit and other-benefit appeals) on consumers’ green purchase intentions among Malaysians and Iranians. In particular, this study examines whether the type of appeal affects consumers’ purchase intentions differently, a...

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Bibliographic Details
Main Authors:	Tih, Siohong, Chan, Kuan-Thye, Amin Ansary, Ali Ahmed
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2016
Online Access:	http://journalarticle.ukm.my/10818/ http://journalarticle.ukm.my/10818/1/11598-48423-1-PB.pdf

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