The effects of marketing stimuli factors on consumers’ perceived value and purchase of organic food in Malaysia

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The effects of marketing stimuli factors on consumers’ perceived value and purchase of organic food in Malaysia

The aim of this study is to examine the effects of marketing stimuli factors on consumers’ perceived value and subsequently on their actual purchase of organic food in Malaysia. Five key marketing stimuli variables were examined in this study, and they were product attributes, price, availability, s...

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Bibliographic Details
Main Authors:	Song, Bee Lian, Meysam Safari, Shaheen Mansori
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2016
Online Access:	http://journalarticle.ukm.my/10815/ http://journalarticle.ukm.my/10815/1/11559-48417-1-PB.pdf

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