Corporate Social Responsibility for takaful industry’s branding image

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Corporate Social Responsibility for takaful industry’s branding image

This study attempts to confirm the likelihood of Corporate Social Responsibility (CSR) activities giving different effects on brand image components and whether corporate reputation mediates these effects. Four action-based types of CSR, namely the economic, legal, ethical and philanthropic, were...

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Bibliographic Details
Main Authors:	Muhamad Fazil Ahmad, Siti Zakiah Melatu Samsi, Rosmawati Mohamad Rasit, Norzita Yunus, Norhayati Rafida Abdul Rahim
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2016
Online Access:	http://journalarticle.ukm.my/10802/ http://journalarticle.ukm.my/10802/1/7963-43010-1-PB.pdf

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