Managing CSR initiatives from the Islamic perspective: the case of Bank Islam Malaysia Berhad (BIMB)

From the Islamic perspective, corporate social responsibility (CSR) is a mean to maintain a good relationship with Allah (SWT), other human beings and the environment. However, the process of managing CSR initiatives in accordance with Islamic principles has been given scarce attention in the lite...

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Main Authors: Fathiyyah Abu Bakar, Mohd ‘Atef Md Yusof
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2016
Online Access:http://journalarticle.ukm.my/10798/
http://journalarticle.ukm.my/10798/1/10035-43004-1-PB.pdf
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author Fathiyyah Abu Bakar,
Mohd ‘Atef Md Yusof,
author_facet Fathiyyah Abu Bakar,
Mohd ‘Atef Md Yusof,
author_sort Fathiyyah Abu Bakar,
building UKM Institutional Repository
collection Online Access
description From the Islamic perspective, corporate social responsibility (CSR) is a mean to maintain a good relationship with Allah (SWT), other human beings and the environment. However, the process of managing CSR initiatives in accordance with Islamic principles has been given scarce attention in the literature. Thus, this study aims to describe and develop a managerial guideline for the process of managing CSR initiatives based on the Tawhid and Shariah paradigms. Using the case study approach, CSR key players and beneficiaries at Bank Islam Malaysia Berhad were interviewed, several series of in-field observations of these events were conducted and the CSR documentation was reviewed to better understand the processes involved. The findings of this study indicate that the processes of managing CSR initiatives at Bank Islam have become more systematic and well-planned. Hence, the proposed managerial guideline may add new insights to the CSR body of knowledge and may help business entities to manage CSR more systematically.
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spelling oai:generic.eprints.org:107982017-10-10T13:00:03Z http://journalarticle.ukm.my/10798/ Managing CSR initiatives from the Islamic perspective: the case of Bank Islam Malaysia Berhad (BIMB) Fathiyyah Abu Bakar, Mohd ‘Atef Md Yusof, From the Islamic perspective, corporate social responsibility (CSR) is a mean to maintain a good relationship with Allah (SWT), other human beings and the environment. However, the process of managing CSR initiatives in accordance with Islamic principles has been given scarce attention in the literature. Thus, this study aims to describe and develop a managerial guideline for the process of managing CSR initiatives based on the Tawhid and Shariah paradigms. Using the case study approach, CSR key players and beneficiaries at Bank Islam Malaysia Berhad were interviewed, several series of in-field observations of these events were conducted and the CSR documentation was reviewed to better understand the processes involved. The findings of this study indicate that the processes of managing CSR initiatives at Bank Islam have become more systematic and well-planned. Hence, the proposed managerial guideline may add new insights to the CSR body of knowledge and may help business entities to manage CSR more systematically. Penerbit Universiti Kebangsaan Malaysia 2016 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/10798/1/10035-43004-1-PB.pdf Fathiyyah Abu Bakar, and Mohd ‘Atef Md Yusof, (2016) Managing CSR initiatives from the Islamic perspective: the case of Bank Islam Malaysia Berhad (BIMB). Jurnal Pengurusan, 46 . pp. 67-76. ISSN 0127-2713 http://ejournal.ukm.my/pengurusan/issue/view/805
spellingShingle Fathiyyah Abu Bakar,
Mohd ‘Atef Md Yusof,
Managing CSR initiatives from the Islamic perspective: the case of Bank Islam Malaysia Berhad (BIMB)
title Managing CSR initiatives from the Islamic perspective: the case of Bank Islam Malaysia Berhad (BIMB)
title_full Managing CSR initiatives from the Islamic perspective: the case of Bank Islam Malaysia Berhad (BIMB)
title_fullStr Managing CSR initiatives from the Islamic perspective: the case of Bank Islam Malaysia Berhad (BIMB)
title_full_unstemmed Managing CSR initiatives from the Islamic perspective: the case of Bank Islam Malaysia Berhad (BIMB)
title_short Managing CSR initiatives from the Islamic perspective: the case of Bank Islam Malaysia Berhad (BIMB)
title_sort managing csr initiatives from the islamic perspective: the case of bank islam malaysia berhad (bimb)
url http://journalarticle.ukm.my/10798/
http://journalarticle.ukm.my/10798/
http://journalarticle.ukm.my/10798/1/10035-43004-1-PB.pdf