Globalization, re-discovery of the Malay ‘local,' and popular TV fiction through audience narratives

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Globalization, re-discovery of the Malay ‘local,' and popular TV fiction through audience narratives

The proliferation of TV fiction can be partly explained by TV producers attuning their products to draw audience’s attention. Narratives of love dominate the plots and almost always the good is pitted against the evil, rich against the poor - ultimately the good always wins. The formula may be cli...

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Bibliographic Details
Main Authors:	Mohd Muzhafar Idrus, Ruzy Suliza Hashim, Raihanah M. M.
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2016
Online Access:	http://journalarticle.ukm.my/10691/ http://journalarticle.ukm.my/10691/1/11107-39656-1-PB.pdf

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