Beauty ideals, myths and sexisms: a feminist stylistic analysis of female representations in cosmetic names

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Beauty ideals, myths and sexisms: a feminist stylistic analysis of female representations in cosmetic names

Cosmetic names today carry more than just information on products’ functions or ingredients; they carry dreams, fantasy and stereotypical beliefs of femininity. This study intends to investigate gender representation through advertising language from the perspective of Mills’ (1996) Feminist Styl...

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Bibliographic Details
Main Authors:	Nur Syuhada Mohd Radzi, Mahfuza Musa
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2017
Online Access:	http://journalarticle.ukm.my/10656/ http://journalarticle.ukm.my/10656/1/11607-47845-2-PB.pdf

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