Effect of rational and emotional framing on highly involved audience in severe crisis situation: an experimental study on MH370

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Effect of rational and emotional framing on highly involved audience in severe crisis situation: an experimental study on MH370

Rational and Emotional framing is an important crisis response strategy (CRS) used by organisations in its effort to minimize damage and reputational threat of a crisis. The framing effect of a message is crucial not only in influencing the audience attitude towards the organization, but also behavi...

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Bibliographic Details
Main Authors:	Dayang Aizza Maisha Abang Ahmad, Noratikah Mohamad Ashari, Mus Chairil Samani
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2017
Online Access:	http://journalarticle.ukm.my/10569/ http://journalarticle.ukm.my/10569/1/18638-54351-2-PB.pdf

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