Measuring reliability and validity of instrument:
the dimensions of advertising literacy in determining the advertising literacy index

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Measuring reliability and validity of instrument: the dimensions of advertising literacy in determining the advertising literacy index

Advertising literacy has been a topic of discussion for decades long and up till today, the subject is still debated on. In fact, the dimensions of advertising literacy have evolved along with its many factors and varied key terms. Thus, this study was conducted to identify the key dimensions intact...

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Bibliographic Details
Main Authors:	Neesa Ameera Mohamed Salim, Mohd Yusof Abdullah
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2017
Online Access:	http://journalarticle.ukm.my/10548/ http://journalarticle.ukm.my/10548/1/16972-49248-2-PB.pdf

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