PR practitioners’ use of social media: validation of an online relationship management model applying structural equation modeling

QR Code

PR practitioners’ use of social media: validation of an online relationship management model applying structural equation modeling

The emergence of social media had shaped the relationships between public relations practitioners, organizations and publics. Social media provides numerous opportunities of maintaining mutual relationships between these entities, specifically because of its speed and interactive potentials. Hence,...

Full description

Bibliographic Details
Main Authors:	El-Kasim, Mukhtar, Syed Arabi Idid
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2017
Online Access:	http://journalarticle.ukm.my/10544/ http://journalarticle.ukm.my/10544/1/17163-48645-2-PB.pdf

Similar Items

PR practitioners’ use of social media: validation of an online relationship management model applying structural equation modeling
by: El-Kasim, Mukhtar, et al.
Published: (2017)

A test of technology acceptance model in the use of social media among PR practitioners in Nigeria
by: Syed Abdullah Idid, Syed Arabi, et al.
Published: (2016)

Perceived usefulness, perceived ease of use, perceived mutual relationship, perceived interactivity as determinants of social media use among pr practitioners
by: El-kasim, Mukhtar, et al.
Published: (2016)

PR practitioners’ roles in crisis management: Malaysian perspectives
by: Ahmad, Zeti Azreen, et al.
Published: (2020)

Ethical questions and the symmetrical relationship of PR organisations
by: Idid, Syed Arabi
Published: (2017)

Studying PR: the concept of empowerment
by: Syed Abdullah Idid, Syed Arabi
Published: (2017)

Challenges faced by PR practitioners
by: Sunday Star,
Published: (2015)

A qualitative study on usage of social media among PR practitioner during Covid-19 pandemic in Malaysia
by: Lee, Brianna, et al.
Published: (2022)

Specifying a target population: the case of the Malaysian public relations practitioners
by: Syed Arabi Idid,
Published: (1992)

Three public relations practitioners in British Malaya
by: Syed Abdullah Idid, Syed Arabi, et al.
Published: (2019)

Professional values, ethics, and professionalism of public relations practitioners
by: Idid, Syed Arabi, et al.
Published: (2016)

Differences in visual-textual platforms, technical-strategic communication & professionalism vs encroachment between Malaysian & American PR practitioners' social media practices
by: Chuan, Tek Pheung, et al.
Published: (2019)

Differences in visual-textual platforms, technical-strategic communication & professionalism vs encroachment between Malaysian & American PR practitioners' social media practices.
by: Chuan, Tek Pheung, et al.
Published: (2020)

Shifting online: an exploratory study into PR consultants' attitude towards new media
by: Wolf, Katharina, et al.
Published: (2011)

Shifting online: an exploratory study into PR consultants' attitude towards new media
by: Wolf, Katharina, et al.
Published: (2012)

Social media use for information-sharing activities among youth in Malaysia
by: Wok, Saodah, et al.
Published: (2012)

Persuasive effects of foreign news in the print media: some preliminary ideas
by: Syed Arabi Idid,
Published: (1987)

Media and communication: past, present and future
by: Syed Abdullah Idid, Syed Arabi
Published: (2019)

Fake news, media credibility and trust on institutions
by: Syed Abdullah Idid, Syed Arabi
Published: (2019)

Assessing audience effects from journalism-media studies
by: Syed Abdullah Idid, Syed Arabi
Published: (2016)

Peranan media massa dalam pilihan raya umum
by: Syed Abdullah Idid, Syed Arabi
Published: (2011)

Professional values, ethics, and professionalism of public relations practitioners = Nilai-nilai profesional, etika dan profesionalisma dalam pengamal perhubungan awam
by: Syed Abdullah Idid, Syed Arabi, et al.
Published: (2016)

Book review: Ofer Feldman and Sonja Zmerli (Eds.), The psychology of political communicators: How politicians, culture, and the media construct and shape public discourse
by: Idid, Syed Arabi
Published: (2019)

Developing & validating a measure for PR professionals’ self-efficacy
by: Gusau, Ahmed Lawal, et al.
Published: (2017)

The Malaysian 14th General election: media use and trust among party supporters
by: Syed Abdullah Idid, Syed Arabi
Published: (2018)

Newspaper advertising for public relations practitioners during the Malaya era 1957-1963
by: Chang, Peng Kee, et al.
Published: (2020)

Analysing media effects: The third-person effect on party members
by: Idid, Syed Arabi, et al.
Published: (2006)

Media credibility: a longitudinal perspective
by: Syed Abdullah Idid, Syed Arabi, et al.
Published: (2014)

Integrated tacit knowledge sharing model among medical practitioners over social media with moderator and mediator interaction effect
by: Amidi, Asra
Published: (2018)

Impact of social games in aggregating relationships in social capital through online social media network
by: Fang, Zhao, et al.
Published: (2023)

Media credibility and its correlate with popular votes during elections
by: Syed Abdullah Idid, Syed Arabi, et al.
Published: (2005)

Social mobility: Robert Putnam’s American divided society in a Malaysian family setting
by: Syed Abdullah Idid, Syed Arabi
Published: (2016)

Setting the media agenda: a study of the 2010 Sudanese presidential elections
by: Idid, Syed Arabi, et al.
Published: (2015)

Online self-representation of Malaysian Muslim female students: a Facebook case study
by: Noumeur, Meriem Narimane, et al.
Published: (2019)

Development And Validation Of The Extended Model Of Gifttedness And Talent (EMGT) Using Structural Equation Modeling
by: Al-Shabatat, Ahmad Mohammad Mahmoud
Published: (2010)

Modelling of leaching process of rare earth element Praseodymium (Pr)
by: N. I. S., Ramle, et al.
Published: (2018)

Media use and political efficacy in Malaysia: Comparing their roles in 2012 and 2013
by: Idid, Syed Arabi, et al.
Published: (2017)

Teacher change beliefs: validating a scale with structural equation modelling
by: Kin, Tai Mei, et al.
Published: (2014)

Applying an Extended Theory of Planned Behaviour Model to Predict Students’ University Intentions: A Structural Equation Model
by: Cooper, Grant, et al.
Published: (2023)

Reliance, media exposure and credibility
by: Syed Abdullah Idid, Syed Arabi, et al.
Published: (2019)