Ethics in public relations and responsible advocacy theory

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Ethics in public relations and responsible advocacy theory

Ethics in public relations plays a vital role in human communication. It brings the credibility to organizations. It helps to establish faithful relationship between organizations and the public. Excellence in public relations can be achieved by ethical practices. Public relations organizations shou...

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Bibliographic Details
Main Authors:	Haque, Md Shahidul, Jamilah Ahmad
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2017
Online Access:	http://journalarticle.ukm.my/10539/ http://journalarticle.ukm.my/10539/1/17158-48635-4-PB.pdf

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