Validating the effectiveness indicators of social marketing communication campaigns for reducing health-risk behaviors among youth in Thailand

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Validating the effectiveness indicators of social marketing communication campaigns for reducing health-risk behaviors among youth in Thailand

This study aims to validate the effectiveness indicators of social marketing communication campaigns for reducing health-risk behaviors among Thai youth by using a quantitative research with 1,000 undergraduate students aged 18-24 years old in Thailand. A second-order confirmatory factor analysis wa...

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Bibliographic Details
Main Author:	Nottakrit Vantamay
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2017
Online Access:	http://journalarticle.ukm.my/10538/ http://journalarticle.ukm.my/10538/1/17156-48631-3-PB.pdf

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