Developing a culturally-relevant public relations theory for Indonesia

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Developing a culturally-relevant public relations theory for Indonesia

The article views public relations study and practice from an Indonesian perspective. As an applied communication science, public relations has been dominated by Western perspective. However, the idea of the need to study communication from the Eastern (including Indonesian) perspective has emerged...

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Bibliographic Details
Main Authors:	Kriyantono, Rachmat, Mckenna, Bernard
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2017
Online Access:	http://journalarticle.ukm.my/10530/ http://journalarticle.ukm.my/10530/1/17165-48648-2-PB.pdf

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