The implications of MPB structural transformation on TV programming
This paper focuses on the transformation of media organisations in Malaysia and the implications on media content through the debate of the political economy of media and globalisation of media content. The objectives of this study are to look at the aftermath of Media Prima Berhad’s structural c...
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2016
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| Online Access: | http://journalarticle.ukm.my/10520/ http://journalarticle.ukm.my/10520/1/16497-46342-1-SM.pdf |
| _version_ | 1848812420183621632 |
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| author | Rosidayu Sabran, |
| author_facet | Rosidayu Sabran, |
| author_sort | Rosidayu Sabran, |
| building | UKM Institutional Repository |
| collection | Online Access |
| description | This paper focuses on the transformation of media organisations in Malaysia and the
implications on media content through the debate of the political economy of media
and globalisation of media content. The objectives of this study are to look at the
aftermath of Media Prima Berhad’s structural changes since the 1998 economic crisis
and the transformations that occurred in the local broadcasting and content industries.
Additionally, the identification of the implications of MPB transformation on its
content, particularly the television programming of its four television stations will be
discussed. Semi-structured interview and content analysis of TV programming
approach were used to gather data. Two main findings were identified. MPB’s
corporate expansion had concentrated the local television market. The adoption of a
cost-saving strategy and sharing of resources have been the keys to success. MPB is an
integrated media organisation that has performed horizontal and vertical integration to
strengthen its performance within the local broadcasting industry. Repositioning of
8TV and TV9 has transformed the stations’ programming since conglomeration, whilst
Chinese and religious programming emerged from the corporate expansion strategy. |
| first_indexed | 2025-11-15T00:02:00Z |
| format | Article |
| id | oai:generic.eprints.org:10520 |
| institution | Universiti Kebangasaan Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T00:02:00Z |
| publishDate | 2016 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:generic.eprints.org:105202017-07-07T09:06:09Z http://journalarticle.ukm.my/10520/ The implications of MPB structural transformation on TV programming Rosidayu Sabran, This paper focuses on the transformation of media organisations in Malaysia and the implications on media content through the debate of the political economy of media and globalisation of media content. The objectives of this study are to look at the aftermath of Media Prima Berhad’s structural changes since the 1998 economic crisis and the transformations that occurred in the local broadcasting and content industries. Additionally, the identification of the implications of MPB transformation on its content, particularly the television programming of its four television stations will be discussed. Semi-structured interview and content analysis of TV programming approach were used to gather data. Two main findings were identified. MPB’s corporate expansion had concentrated the local television market. The adoption of a cost-saving strategy and sharing of resources have been the keys to success. MPB is an integrated media organisation that has performed horizontal and vertical integration to strengthen its performance within the local broadcasting industry. Repositioning of 8TV and TV9 has transformed the stations’ programming since conglomeration, whilst Chinese and religious programming emerged from the corporate expansion strategy. Penerbit Universiti Kebangsaan Malaysia 2016 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/10520/1/16497-46342-1-SM.pdf Rosidayu Sabran, (2016) The implications of MPB structural transformation on TV programming. Jurnal Komunikasi ; Malaysian Journal of Communication, 32 (2). pp. 606-628. ISSN 0128-1496 http://ejournal.ukm.my/mjc/issue/view/877 |
| spellingShingle | Rosidayu Sabran, The implications of MPB structural transformation on TV programming |
| title | The implications of MPB structural transformation on TV programming |
| title_full | The implications of MPB structural transformation on TV programming |
| title_fullStr | The implications of MPB structural transformation on TV programming |
| title_full_unstemmed | The implications of MPB structural transformation on TV programming |
| title_short | The implications of MPB structural transformation on TV programming |
| title_sort | implications of mpb structural transformation on tv programming |
| url | http://journalarticle.ukm.my/10520/ http://journalarticle.ukm.my/10520/ http://journalarticle.ukm.my/10520/1/16497-46342-1-SM.pdf |