Persuasion strategies: use of negative forces in scam e-mails

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Persuasion strategies: use of negative forces in scam e-mails

The 21st century globalisation strongly influences the world as a result of highly improved technology and communications which made it possible for everyone involved to have equal access to a global market and information exchange via English. As a result, electronic communication has become par...

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Bibliographic Details
Main Authors:	Chitchanok Naksawat, Songyut Akkakoson, Chek, Kim Loi
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2016
Online Access:	http://journalarticle.ukm.my/10133/ http://journalarticle.ukm.my/10133/1/10325-33377-1-PB.pdf

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