Openness to experience as mediator of the relationship
between product creativity and purchase intention

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Openness to experience as mediator of the relationship between product creativity and purchase intention

Although past studies have found a positive relationship between product creativity and purchase in-tention, little is known about the underlying process behind this relationship. The present study ad-dressed this gap by examining the role of openness to experience in the relationship between produc...

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Bibliographic Details
Main Author:	Tan, Chee-Seng
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2016
Online Access:	http://journalarticle.ukm.my/10102/ http://journalarticle.ukm.my/10102/1/227-893-1-PB.pdf

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