Public relations vs. advertising

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Public relations vs. advertising

This study aims to examine and understand the effectiveness and credibility of advertising and public relations in the form of editorial coverage. This study involves three main groups, namely prominent practitioners in public relations and advertising as well as independent party who does not belon...

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Bibliographic Details
Main Authors:	Tengku Adrian Ismail, Jamilah Haji Ahmad
Format:	Article
Language:	English
Published:	Pusat Pengajian Media dan Komunikasi, Fakulti Sains Sosial dan Kemanusiaan, Universiti Kebangsaan Malaysia 2015
Online Access:	http://journalarticle.ukm.my/10007/ http://journalarticle.ukm.my/10007/1/V31_2_8.pdf

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