Assessing the Relationship Between Service Quality and Customer
Satisfaction in the Malaysian Automotive Insurance Industry

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Assessing the Relationship Between Service Quality and Customer Satisfaction in the Malaysian Automotive Insurance Industry

Globalization and open market system have created the complex competitive environment not only for the manufacturing sector but also for the service sector. The necessity to own a car coupled with affordable prices across the globe due to innovative production cost in the automotive industry has s...

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Bibliographic Details
Main Authors:	Anantha Raj A. Arokiasamy, Huam , Hon Tat
Format:	Article
Published:	IDOSI Publications, 2014
Subjects:	HB Economic Theory HB615 Entrepreneurship HC Economic History and Conditions
Online Access:	https://library.oum.edu.my/repository/943/

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