| Summary: | The recognition of the student profile provides strategic information in two fold : able to identify
the enrolment trend among learners and also can extrapolate their academic performance by
region. The significant of this study is to identify natural segmentation of our OUM learners by
region for the Faculty of Business and Management by mean of cross-sectional data for the year
2011. Student data will be limited to social economic background, location, work place, position
held and latest qualification. Several researches indicate that, family background and occupation
were among important elements of success in college (Brown, 1999). Family attitudes about
education and acquiring college degree influence success in college (Leppel, Karen, Williams,
and Waldauer, 2001). There was a strong correlation between CGPA and career maturity among
university students (Zanariah, Ishak and Nazihah, 2012). Implications from this study should be
able to unfold several issues; success factors among OUM learners, concentration of learners by
region and influence of location and occupation on academic performance. (Abstract by authors)
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