| Summary: | This article describes Open University Malaysia’s efforts at enhancing the blended learning
approach for undergraduate distance learners with the successful implementation of the Mobile
Learning via SMS initiative. The pilot project was implemented in the May 2009 semester, and
this coming January 2011 semester will be in its sixth consecutive semester. Aspects such as the
conceptual model, the process flow of group messaging, and challenges faced, as well as
effectiveness of the initiative, are discussed. (Authors' abstract)
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