Factors Influencing Malaysian Students' Intention to Study at a Higher Educational Institution
Higher education environments have become increasingly competitive and institutions have to woo for students in recruitment markets niches. As a result, the changes that have been considered in the Malaysian education sector over the past few years have aimed to introduce accountability for th...
| Main Authors: | , |
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| Format: | Article |
| Published: |
2009
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| Subjects: | |
| Online Access: | https://library.oum.edu.my/repository/365/ |
| _version_ | 1848801419824463872 |
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| author | Wagner, Karl Fard , Pooyan-Yousefi |
| author_facet | Wagner, Karl Fard , Pooyan-Yousefi |
| author_sort | Wagner, Karl |
| building | OUM Institutional Repository |
| collection | Online Access |
| description | Higher education environments have become increasingly competitive and institutions have to woo for
students in recruitment markets niches. As a result, the changes that have been considered in the
Malaysian education sector over the past few years have aimed to introduce accountability for their
services and, efficiency tin conducting their programs into this sector. This study is aimed to identify the
main factors that significantly influence students� intention to study at a higher educational institution
(HEI). Findings of this study will be beneficial in terms of decision making and will contribute to the roles
that assist the HEI marketers to plan and improve their marketing strategy for recruiting students. (Authors' abstract) |
| first_indexed | 2025-11-14T21:07:10Z |
| format | Article |
| id | oai:eprints.oum.edu.my:365 |
| institution | Open University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T21:07:10Z |
| publishDate | 2009 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:eprints.oum.edu.my:3652013-06-14T00:54:54Z Factors Influencing Malaysian Students' Intention to Study at a Higher Educational Institution Wagner, Karl Fard , Pooyan-Yousefi LC Special aspects of education Higher education environments have become increasingly competitive and institutions have to woo for students in recruitment markets niches. As a result, the changes that have been considered in the Malaysian education sector over the past few years have aimed to introduce accountability for their services and, efficiency tin conducting their programs into this sector. This study is aimed to identify the main factors that significantly influence students� intention to study at a higher educational institution (HEI). Findings of this study will be beneficial in terms of decision making and will contribute to the roles that assist the HEI marketers to plan and improve their marketing strategy for recruiting students. (Authors' abstract) 2009 Article PeerReviewed text https://library.oum.edu.my/repository/365/1/Wagner-Fard.pdf Wagner, Karl and Fard , Pooyan-Yousefi (2009) Factors Influencing Malaysian Students' Intention to Study at a Higher Educational Institution. E-Leader Kuala Lumpur. https://library.oum.edu.my/repository/365/ |
| spellingShingle | LC Special aspects of education Wagner, Karl Fard , Pooyan-Yousefi Factors Influencing Malaysian Students' Intention to Study at a Higher Educational Institution |
| title | Factors Influencing Malaysian Students' Intention to Study at a Higher Educational Institution |
| title_full | Factors Influencing Malaysian Students' Intention to Study at a Higher Educational Institution |
| title_fullStr | Factors Influencing Malaysian Students' Intention to Study at a Higher Educational Institution |
| title_full_unstemmed | Factors Influencing Malaysian Students' Intention to Study at a Higher Educational Institution |
| title_short | Factors Influencing Malaysian Students' Intention to Study at a Higher Educational Institution |
| title_sort | factors influencing malaysian students' intention to study at a higher educational institution |
| topic | LC Special aspects of education |
| url | https://library.oum.edu.my/repository/365/ |