The impact of social media marketing on working adults’ purchase intention via e-commerce after Covid-19 pandemic

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The impact of social media marketing on working adults’ purchase intention via e-commerce after Covid-19 pandemic

Technological advancement has been vulnerable in complimenting how consumer conduct their buying behavior. Social media, has fast been becoming a popular platform for dealers to reach customers when promoting and introducing products o gain more business opportunities and profits. Social Media co...

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Bibliographic Details
Main Author:	Abdul Rahman Ibrahim
Format:	Thesis
Published:	2022
Subjects:	HD28 Management. Industrial Management LC5201 Education extension. Adult education. Continuing education
Online Access:	https://library.oum.edu.my/repository/1534/

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