Development of creative anti-smoking online PSA

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Development of creative anti-smoking online PSA

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea (Stanton, 1984). Sponsors of advertising are often businesses who wish to promote their products or services. Advertising is diffe...

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Bibliographic Details
Main Author:	Ooi, Lai Tat
Format:	Other
Published:	Open University Malaysia 2018
Subjects:	P Philology. Linguistics
Online Access:	https://library.oum.edu.my/repository/1500/

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