Development of creative anti-smoking online PSA
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea (Stanton, 1984). Sponsors of advertising are often businesses who wish to promote their products or services. Advertising is diffe...
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| Format: | Other |
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Open University Malaysia
2018
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| Online Access: | https://library.oum.edu.my/repository/1500/ |
| _version_ | 1848801705671524352 |
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| author | Ooi, Lai Tat |
| author_facet | Ooi, Lai Tat |
| author_sort | Ooi, Lai Tat |
| building | OUM Institutional Repository |
| collection | Online Access |
| description | Advertising is an audio or visual form of marketing communication that employs an
openly sponsored, non-personal message to promote or sell a product, service or idea (Stanton,
1984). Sponsors of advertising are often businesses who wish to promote their products or
services. Advertising is differentiated from public relations in that an advertiser usually pays
for and has control over the message. It is differentiated from personal selling in that the
message is non-personal, as in: not directed to a particular individual. Advertising is
communicated through various mass media (Bovee & Arens, 1992), including old media such
as newspapers, magazines, television, radio, outdoor advertising or direct mail; or new media
such as search engine results, social media, websites or text messages. The actual presentation
of the message in a medium is referred to as an advertisement or "ad". |
| first_indexed | 2025-11-14T21:11:42Z |
| format | Other |
| id | oai:eprints.oum.edu.my:1500 |
| institution | Open University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T21:11:42Z |
| publishDate | 2018 |
| publisher | Open University Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:eprints.oum.edu.my:15002022-12-29T02:22:58Z Development of creative anti-smoking online PSA Ooi, Lai Tat P Philology. Linguistics Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea (Stanton, 1984). Sponsors of advertising are often businesses who wish to promote their products or services. Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message. It is differentiated from personal selling in that the message is non-personal, as in: not directed to a particular individual. Advertising is communicated through various mass media (Bovee & Arens, 1992), including old media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; or new media such as search engine results, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or "ad". Open University Malaysia 2018 Other NonPeerReviewed text https://library.oum.edu.my/repository/1500/1/library-document-1500.pdf Ooi, Lai Tat (2018) Development of creative anti-smoking online PSA. Open University Malaysia. (Unpublished) https://library.oum.edu.my/repository/1500/ |
| spellingShingle | P Philology. Linguistics Ooi, Lai Tat Development of creative anti-smoking online PSA |
| title | Development of creative anti-smoking online PSA |
| title_full | Development of creative anti-smoking online PSA |
| title_fullStr | Development of creative anti-smoking online PSA |
| title_full_unstemmed | Development of creative anti-smoking online PSA |
| title_short | Development of creative anti-smoking online PSA |
| title_sort | development of creative anti-smoking online psa |
| topic | P Philology. Linguistics |
| url | https://library.oum.edu.my/repository/1500/ |