The Development of a Conceptual Framework for Customer
Loyalty Among Users of Mobile Loyalty Programmes

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The Development of a Conceptual Framework for Customer Loyalty Among Users of Mobile Loyalty Programmes

The purpose of this study is to conceptually examine existing academic literature within the last ten years (2011 to 2021) that would explain customer loyalty within the branded mobile loyalty programmes. The growing need for companies to build a sustainable relationship with customers translated...

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Bibliographic Details
Main Authors:	Sharlini Seridaran, Mohd Nazri Mohd Noor
Format:	Article
Published:	Human Resource Management Academic Research Society 2021
Subjects:	HB615 Entrepreneurship
Online Access:	https://hrmars.com/papers_submitted/10544/the-development-of-a-conceptual-framework-for-customer-loyalty-among-users-of-mobile-loyalty-programmes.pdf

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