Factors Influencing Students’ Choice of an Institution of Higher Education

This study examined key factors that have affected high school students’ choices of higher education institutions (HEIs). It provides a deeper insight into the voice of their key stakeholders. There are approximately 90 respondents who participated in both the qualitative and quantitative studies. I...

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Main Authors: Gan Connie, Abdul Rahman S Senathirajah, Parameswaran Subramanian, Rahiza Ranom, Zahir Osman
Format: Article
Published: ASR Research India
Subjects:
Online Access:https://library.oum.edu.my/repository/1465/
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author Gan Connie,
Abdul Rahman S Senathirajah,
Parameswaran Subramanian,
Rahiza Ranom,
Zahir Osman,
author_facet Gan Connie,
Abdul Rahman S Senathirajah,
Parameswaran Subramanian,
Rahiza Ranom,
Zahir Osman,
author_sort Gan Connie,
building OUM Institutional Repository
collection Online Access
description This study examined key factors that have affected high school students’ choices of higher education institutions (HEIs). It provides a deeper insight into the voice of their key stakeholders. There are approximately 90 respondents who participated in both the qualitative and quantitative studies. In-depth interviews and self-administered questionnaires were part of this triangulation study. The results suggested that there is a significant relationship between programme, university reputation, employment opportunity, pricing, security, education and campus facilities, events, location, peers, mentoring, satisfaction and college choice. Gender played a moderating role in the developed model. The research conducted was limited to only 90 respondents which is considered very small compared to other research studies. The target population was limited to a number of high schools hence the findings were not representative of the high school students' population. The findings of this research is to aid higher education authorities to review and develop appropriate strategies in order to promote their particular institutions through better knowledge by focusing on the key factors that could significantly affect college choices. (Abstract by authors)
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publisher ASR Research India
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spelling oai:eprints.oum.edu.my:14652022-07-28T03:21:01Z Factors Influencing Students’ Choice of an Institution of Higher Education Gan Connie, Abdul Rahman S Senathirajah, Parameswaran Subramanian, Rahiza Ranom, Zahir Osman, LB1028 Research - Education LB2300 Higher Education This study examined key factors that have affected high school students’ choices of higher education institutions (HEIs). It provides a deeper insight into the voice of their key stakeholders. There are approximately 90 respondents who participated in both the qualitative and quantitative studies. In-depth interviews and self-administered questionnaires were part of this triangulation study. The results suggested that there is a significant relationship between programme, university reputation, employment opportunity, pricing, security, education and campus facilities, events, location, peers, mentoring, satisfaction and college choice. Gender played a moderating role in the developed model. The research conducted was limited to only 90 respondents which is considered very small compared to other research studies. The target population was limited to a number of high schools hence the findings were not representative of the high school students' population. The findings of this research is to aid higher education authorities to review and develop appropriate strategies in order to promote their particular institutions through better knowledge by focusing on the key factors that could significantly affect college choices. (Abstract by authors) ASR Research India Article PeerReviewed Gan Connie, and Abdul Rahman S Senathirajah, and Parameswaran Subramanian, and Rahiza Ranom, and Zahir Osman, Factors Influencing Students’ Choice of an Institution of Higher Education. Journal of Positive School Psychology. ISSN 2717-7564 https://library.oum.edu.my/repository/1465/
spellingShingle LB1028 Research - Education
LB2300 Higher Education
Gan Connie,
Abdul Rahman S Senathirajah,
Parameswaran Subramanian,
Rahiza Ranom,
Zahir Osman,
Factors Influencing Students’ Choice of an Institution of Higher Education
title Factors Influencing Students’ Choice of an Institution of Higher Education
title_full Factors Influencing Students’ Choice of an Institution of Higher Education
title_fullStr Factors Influencing Students’ Choice of an Institution of Higher Education
title_full_unstemmed Factors Influencing Students’ Choice of an Institution of Higher Education
title_short Factors Influencing Students’ Choice of an Institution of Higher Education
title_sort factors influencing students’ choice of an institution of higher education
topic LB1028 Research - Education
LB2300 Higher Education
url https://library.oum.edu.my/repository/1465/