An Examination On E-Banking Service Quality And Its Significance On E-Satisfaction And E-Loyalty: An Asian Study

This research aims to explore the importance of e-service quality dimensions in an e-banking atmosphere by providing a review of how e-service quality perceptions have evolved through the continuing stream of change in banking technology. This paper also helps to ascertain the complex relationship b...

Full description

Bibliographic Details
Main Authors: Prithviraj Malnaad, Abdul Rahman S Senathirajah, Gan Connie, Zahir Osman, Rasheedul Haque
Format: Article
Published: ASR Research India 2022
Subjects:
Online Access:https://journalppw.com/index.php/jpsp/index
_version_ 1848801697361559552
author Prithviraj Malnaad,
Abdul Rahman S Senathirajah,
Gan Connie,
Zahir Osman,
Rasheedul Haque,
author_facet Prithviraj Malnaad,
Abdul Rahman S Senathirajah,
Gan Connie,
Zahir Osman,
Rasheedul Haque,
author_sort Prithviraj Malnaad,
building OUM Institutional Repository
collection Online Access
description This research aims to explore the importance of e-service quality dimensions in an e-banking atmosphere by providing a review of how e-service quality perceptions have evolved through the continuing stream of change in banking technology. This paper also helps to ascertain the complex relationship between e-service quality, customer satisfaction and the customer loyalty amongst e-banking customers. Data were collected from an online survey, based on the responses of 376 online customers of different banks, the “Structural Equation Modelling”(SEM) techniques was used to test the “reliability and validity” of the suggested model. The analysis was performed on the service quality dimensions from the SERVQUAL scale. The study re-examines traditional service quality in the e-banking era and the findings are important to have a better understanding of customers’ perception of service quality of internet banking and consequently on how to improve their satisfaction with respect to the online aspects of service quality. (Abstract by authors)
first_indexed 2025-11-14T21:11:34Z
format Article
id oai:eprints.oum.edu.my:1464
institution Open University Malaysia
institution_category Local University
last_indexed 2025-11-14T21:11:34Z
publishDate 2022
publisher ASR Research India
recordtype eprints
repository_type Digital Repository
spelling oai:eprints.oum.edu.my:14642022-07-28T03:14:29Z An Examination On E-Banking Service Quality And Its Significance On E-Satisfaction And E-Loyalty: An Asian Study Prithviraj Malnaad, Abdul Rahman S Senathirajah, Gan Connie, Zahir Osman, Rasheedul Haque, HC Economic History and Conditions This research aims to explore the importance of e-service quality dimensions in an e-banking atmosphere by providing a review of how e-service quality perceptions have evolved through the continuing stream of change in banking technology. This paper also helps to ascertain the complex relationship between e-service quality, customer satisfaction and the customer loyalty amongst e-banking customers. Data were collected from an online survey, based on the responses of 376 online customers of different banks, the “Structural Equation Modelling”(SEM) techniques was used to test the “reliability and validity” of the suggested model. The analysis was performed on the service quality dimensions from the SERVQUAL scale. The study re-examines traditional service quality in the e-banking era and the findings are important to have a better understanding of customers’ perception of service quality of internet banking and consequently on how to improve their satisfaction with respect to the online aspects of service quality. (Abstract by authors) ASR Research India 2022 Article PeerReviewed text https://library.oum.edu.my/repository/1464/1/library-document-1464.pdf https://journalppw.com/index.php/jpsp/index Prithviraj Malnaad, and Abdul Rahman S Senathirajah, and Gan Connie, and Zahir Osman, and Rasheedul Haque, (2022) An Examination On E-Banking Service Quality And Its Significance On E-Satisfaction And E-Loyalty: An Asian Study. Journal of Positive School Psychology, 6 (6). pp. 8169-8185. ISSN 2717-7564 https://library.oum.edu.my/repository/1464/
spellingShingle HC Economic History and Conditions
Prithviraj Malnaad,
Abdul Rahman S Senathirajah,
Gan Connie,
Zahir Osman,
Rasheedul Haque,
An Examination On E-Banking Service Quality And Its Significance On E-Satisfaction And E-Loyalty: An Asian Study
title An Examination On E-Banking Service Quality And Its Significance On E-Satisfaction And E-Loyalty: An Asian Study
title_full An Examination On E-Banking Service Quality And Its Significance On E-Satisfaction And E-Loyalty: An Asian Study
title_fullStr An Examination On E-Banking Service Quality And Its Significance On E-Satisfaction And E-Loyalty: An Asian Study
title_full_unstemmed An Examination On E-Banking Service Quality And Its Significance On E-Satisfaction And E-Loyalty: An Asian Study
title_short An Examination On E-Banking Service Quality And Its Significance On E-Satisfaction And E-Loyalty: An Asian Study
title_sort examination on e-banking service quality and its significance on e-satisfaction and e-loyalty: an asian study
topic HC Economic History and Conditions
url https://journalppw.com/index.php/jpsp/index
https://journalppw.com/index.php/jpsp/index