The influence of food trucks' service quality on customer satisfaction and its impact toward customer loyalty

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The influence of food trucks' service quality on customer satisfaction and its impact toward customer loyalty

PurposeService quality has been highlighted as the vital element in fulfilling customers' needs, which contributes to the customers' evaluation on the services given. As food truck business is increasingly popular in Malaysia, it is important for the food trucks' service provider to e...

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Bibliographic Details
Main Authors:	Bagyalakshmi Gopi, Nusrah Samat
Format:	Article
Published:	Emerald Publishing 2020
Subjects:	HD28 Management. Industrial Management
Online Access:	https://library.oum.edu.my/repository/1389/

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