The Influence Of Social Media In Marketing Communication Strategies Towards Reputation Building Of Open University Malaysia (OUM)

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The Influence Of Social Media In Marketing Communication Strategies Towards Reputation Building Of Open University Malaysia (OUM)

The study was conducted to investigate the effectiveness of social media as a marketing communication towards reputation building of Open University Malaysia (OUM). Based on the previous studies, three factors have been identified known as content, promotion and comprehensiveness of the informati...

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Bibliographic Details
Main Author:	Syariza Isahak
Format:	Thesis
Published:	2020
Subjects:	LB1028 Research - Education HD Industries. Land use. Labor LB2300 Higher Education
Online Access:	https://library.oum.edu.my/repository/1371/

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